Specific big data can provide operational agility leading to the reformation of business processes and ultimately better performance.
If there is an oft-cited and "classic" example of big data use, it's the story of an enterprise that capitalizes on parsing and analyzing unstructured and semi-structured data about its customers from the Internet and other data sources that formerly went unnoticed. But the other part of big data that is "big" is effective use of structured data that comes in from systems of record like customer master files, order and shipping files, and even financial charts of accounts. If you look at the historical accumulation of this system of record data, it is "big" in the sense of the volume it presents. It remains a largely untapped data resource that traditional corporate reporting only scratches the surface of . . .
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