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Forrester Webinar - M&A - Corporate Restructuring: Does data matter?

July 30, 2020

M&A - George Lawrie & Chris Knerr

As the world enters into post-pandemic recovery, the Next Normal is emerging. For growth and sustainability, businesses mergers, acquisitions and divestiture activity is on the rise.

Companies often underestimate the value of data as an asset on its own or as a value driver for transaction deal value, increasing time to value or increasing execution risk. Is data one of the assets under valuation as well?

Join guest speaker George Lawrie, Forrester Analyst, and Chris Knerr, Syniti’s Chief Digital Officer to explore the hidden value of data in the MA&D transaction space. We’ll discuss how to harvest data value from unified customer/sales views, cross-sell and up-sell, as well as how to avoid the biggest risks to deal performance.

You’ll also have the chance to participate in anonymous polling and benchmark yourself against other attendees.

Previous Video
Mergers, Acquisitions & Divestitures - Leonard Maganza
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