When we set out, our name reflected what we did. But since then the role of data has evolved. What was once a back office function is now a strategic growth driver with a seat at the boardroom table. In the digitally transformed world, data is becoming a powerful asset, if well managed. And data-empowered companies are reinventing industries, shaping the world. It’s a new force of nature. That's why we're stepping out of the back office with a new name: Syniti.
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