I’m about to make a statement that, at the surface, will seem contrarian for someone who lives and breathes all types of enterprise data as part of what they do.

Here it goes: The majority of data you have locked up in your enterprise, that you guard so carefully, tend to so diligently and inevitably spend so much of your technical and operational energy managing, cleansing, harmonizing and documenting, is worthless.

While most organizations believe they must safeguard all data and treat it as an invaluable corporate asset, the truth is that data has no intrinsic value. Data isn't an asset at all; the real value lies in the information behind the data.

Read the full article here: Stop Talking about Data: Value Lies in Information