Syniti Welcomes Industry Veteran & Data Thought Leader Chris Knerr as Chief Digital Officer

January 7, 2020

BOSTON, MA, January 7, 2020 – Syniti, formerly BackOffice Associates, today announced that industry veteran and data thought leader Chris Knerr, CEO and co-founder of Mareana, has been named Syniti's Chief Digital Officer.



As Syniti scales in growth, Chris will lead the expansion of Syniti’s Data Strategy practice and Unstructured Data/Analytics offerings globally — both serve as key strategic elements of Syniti’s global strategy.  



“I am thrilled to be joining Syniti at this critical inflection point in our growth,” said Chris Knerr, Chief Digital Officer. “We have an incredible opportunity to bring even more value to our customers in their Data Journey through strategy, analytics, and an industry-leading, holistic approach to Data. A robust Digital Strategy depends on Data Strategy and execution, and we're uniquely positioned through our world-class software and services to deliver on that business value."



Kevin Campbell, Syniti CEO said, “Chris is a powerhouse whose proven success, background and experience will help accelerate our data strategy and analytics organization and offerings. He brings a unique, holistic perspective to data-focused business transformation. As a former Fortune 50 Client Executive Sponsor for large-scale data migrations at Johnson & Johnson, as well as a Syniti alliance partner who has co-sold significant Syniti software and services, he will be a critical strategic growth driver for the organization.” 



Most recently, Chris was CEO of Mareana, a high-growth enterprise software tech start-up and management consulting company, which he founded to help clients monetize unstructured data and improve business analytics outcomes using AI and machine learning.  



Prior to founding Mareana, Chris was a senior leader at Johnson & Johnson and led strategy, governance, and execution for a massive global portfolio of technology-enabled enterprise programs across the Consumer, Med Device and Pharma businesses, including a high investment 10-year SAP transformation, as well as Johnson & Johnson’s largest commercial contracting transformation. As a transformational leader, Chris also helped established Centers of Excellence for Enterprise Master Data Management, Global Supply Chain, Global Finance, North America Distribution & Customer Service, and North America Commercial Contracting.   



He holds a BA in Philosophy from Columbia University and an MBA from Cornell University. Chris serves on the boards of several tech companies and non-profits, and guest lectures at Cornell University's Johnson Graduate School of Management.  

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