Successful business outcomes depend on accurate and reliable information. By ensuring data quality excellence, an intelligent enterprise can enhance decision­ making, performance, and productivity, while driving customer satisfaction and bottom-line results and supporting organization-wide information governance.

Managing and maintaining high data quality provides an essential advantage in the digital economy. But data continues to increase in volume and proliferate across applications and systems, and process and information disconnects lead to inefficiency, errors, and multiple versions of the truth. Mergers and acquisitions and new IT projects contribute to the need for system consolidations and data migrations, while business users and other stake­holders often lack data quality expertise and know-how.