DBTA 100 2019 - VIEW FROM THE TOP: Syniti (formerly BackOffice Associates)

June 13, 2019 Zarina Stanford

In today’s rapidly evolving global business environment, digital transformation has become the driving force for innovation and business growth. Business transforms by changing processes, integrating disparate systems and technologies, crossing domains and functions.

Overnight, questions arose:

Where is my data? Can I trust my data? How and where should I apply my data for the business?

In the digitally transformed world, data is becoming a powerful asset, only if well managed. It is a new force of nature. And data-empowered companies are reinventing industries, shaping the world.

Establishing trusted, accurate and business-ready data is key.

BackOffice Associates was founded to solve business’ data challenges, bringing synergy between data and business, delivering confidence and progress. Through a combination of unique data expertise, intelligent software leveraging AI and ML, and services, we help clients manage along the entire data journey, from data conversion to data quality, data replication, information governance, and data strategy.

Data’s evolving, the world is evolving. That’s why we’re stepping out of the back office with a new name: Syniti (Sin-ih-tee). It’s a name that evokes the infinite possibilities we unlock by creating synergies between data and business, helping businesses transform by turning potential into power.

We are a purpose-driven company. We’re embracing the future together as one—with our employees, clients and partners—accelerating global and human progress, one data challenge at a time.

> To view the original View from the Top article on DBTA, click HERE.

About the Author

Zarina Stanford

Zarina Stanford is Chief Marketing Officer at Syniti. Prior to joining Syniti, formerly BackOffice Associates, Zarina was Head of Marketing, Asia Pacific and Japan at SAP. Prior to that, she held a celebrated career at IBM, finishing her time there as VP Marketing at IBM Growth Markets and Power Systems.

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