DBTA 100 2020: View From the Top: Syniti

June 11, 2020 Chris Knerr


How Good Data is Key to Thriving in the New World

The COVID-19 pandemic has triggered critical questions for global business, upending the established equilibria of markets, customers, and complex supply chains.


In working with our customers, we’ve discovered a number of common challenges businesses face. To address these, we gathered our global team of experts and developed several “Rapid Response Solutions” that leverage our cloud software to assure cash liquidity; improve margins; ensure a robust and flexible supply chain; and produce trustworthy crisis-recovery metrics.


As we move out of recovery, organizations must both rebuild and reimagine themselves. The pandemic has revealed pre-existing vulnerabilities and accelerated urgency to address both tactical and structural changes in the economy and in specific industries. Crises represent a unique opportunity to transform and improve. In particular, organizations can realize significant value and growth by fixing poor quality data and reducing the organizational Data Debt that impede key metrics and strategies.


While the global economic outlook remains uncertain, organizations can rely on innovative technologies, like Syniti’s Cloud Software to remain solvent and profitable during the recovery. The next generation of Rapid Response will help our customers establish strategic data capabilities to rebuild— addressing supply/demand elasticity changes, integrating new products & channels, flexing production capacity—and reimagine through the coming waves of M&A, lean restructuring, and remote work.


For more than 20 years, our team of experts has delivered superior solutions to the marketplace, driving business value through improved data management.


Reach out to us, we are here to help you. We’re all in this together.


> Click here to view the original article on DBTA.

About the Author

Chris Knerr

Chris Knerr is Syniti's Chief Digital Officer. As a former Fortune 50 Client Executive Sponsor for large-scale data migrations at Johnson & Johnson, as well as a Syniti alliance partner, Chris serves as a powerhouse whose proven success, background and experience helps accelerate Syniti’s data strategy, analytics organization and offerings.

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